The Mobile-Ad Market Explodes
via fastcodesign.com
Branding, like you see in ads on TV and the Internet, won't work on mobile phones--the displays are simply too small, and the user's attention too focused, for a tiny brand banner to sink into the consciousness. Yet mobile phones are the future of media. Ads, therefore, have to be far more targeted, context aware, and easy to understand.

Yael Rozencwajg