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Time Spent Viewing Video Online Up 25% per Viewer | Nielsen Wire

Top Online Brands ranked by Video Streams for September 2009 (U.S.)
RANK Video Brand Total Streams (000) Unique Viewers (000)
1 YouTube 6,688,367 106,180
2 Hulu 437,407 13,519
3 Yahoo! 228,494 30,084
4 MSN/WindowsLive/Bing 180,104 18,109
5 Fox Interactive Media 139,634 14,342
6 Nickelodeon Kids and Family Network 127,654 5,303
7 Turner Sports and Entertainment Digital Network 123,665 6,062
8 MTV Networks Music 116,839 9,647
9 ESPN Digital Network 114,652 9,299
10 Facebook 110,418 23,161
Source: The Nielsen Company

The Nielsen Company reported overall online video usage and top online brands ranked by video streams for September 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 25 percent growths in total streams and time per viewer.

via blog.nielsen.com

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