Hi there.
I'm Yael Rozencwajg.
I post here daily resources and tools about internet marketing, social media and digital advertising for entrepreneurs and small businesses.
Let's have a good conversation on www.yaelsworld.com where I'm trying to share some thoughts about the importance of social utility in our lives and why do we need to engage in conversation with each other.
Two-thirds of study respondents thought positive word-of-mouth was credible, compared with fewer than half who believed negative buzz. Positive information was also more likely to be passed on to others, more than twice as likely to get people to look for more information, and had nearly four times the chance of pushing consumers to make a purchase.
According to the “Global Web Index” from Lightspeed Research by exploring the European trends in social media involvement, the impact of social media in which we will evolve in the next months will be due to the increase of social recommandations and social media research.
If we look further, Russia and UK will lead in social networking and, on the other hand, Germany and UK will be most purchase orientated.
The social media research will definitely lead in the purchase comparison and the word of mouth will stay number 1 purchase choice according to the surveyed consumers.
And to finish, and it's not the first time we encounter such answers: motivations regarding the use of social networks are clearly defined by "staying in touch with friends" and not only on Facebook.
