According to the “Global Web Index” from Lightspeed Research by exploring the European trends in social media involvement, the impact of social media in which we will evolve in the next months will be due to the increase of social recommandations and social media research.

If we look further, Russia and UK will lead in social networking and, on the other hand, Germany and UK will be most purchase orientated.

The social media research will definitely lead in the purchase comparison and the word of mouth will stay number 1 purchase choice according to the surveyed consumers.

And to finish, and it's not the first time we encounter such answers: motivations regarding the use of social networks are clearly defined by "staying in touch with friends" and not only on Facebook.

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