One-half of female Internet users had brought a product because of a social network. Purchases based on social networking sites and blogs both increased dramatically over 2008.

Younger women are nearly twice as likely as their Gen X counterparts to say they had discovered a new brand or product when a friend mentioned it in an online status update. They are also significantly more influenced by blogs, by both professionals and especially by “someone like me.”
What about the 'Cougar' Generation ? I'm sure they are as active as the Gen Y, in some other way.

To continue our posts today dealing with women, older this time, the question is what do women really want ?

The Prospectiv Consumer Survey shows that women without children don't have time to think about themselves properly and on the other hand a large part of moms said they want to see anything pertains to their lifestyle.
Who said moms don't care about their lifestyle or brands ?
Online Marketers: Having children changes your life for true, so let's start working for moms!

And I didn't expect these results ! Good for us :)