International Women's Day 2010 and Planned Parenthood — Trust Women for a Healthier World
via youtube.com
CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management
Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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women
Women Warm Up to Brands on Social Sites - @eMarketer
via emarketer.com
One-half of female Internet users had brought a product because of a social network. Purchases based on social networking sites and blogs both increased dramatically over 2008.
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Younger Women Step to Social Beat - eMarketer
via emarketer.com
Younger women are nearly twice as likely as their Gen X counterparts to say they had discovered a new brand or product when a friend mentioned it in an online status update. They are also significantly more influenced by blogs, by both professionals and especially by “someone like me.”
What about the 'Cougar' Generation ? I'm sure they are as active as the Gen Y, in some other way.
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The Difference Being a Mom Makes - eMarketer
via emarketer.com
To continue our posts today dealing with women, older this time, the question is what do women really want ?
The Prospectiv Consumer Survey shows that women without children don't have time to think about themselves properly and on the other hand a large part of moms said they want to see anything pertains to their lifestyle.
Who said moms don't care about their lifestyle or brands ?
Online Marketers: Having children changes your life for true, so let's start working for moms!
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Women Are a Majority On All Social Networks Except One
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social network
women
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The 100 Most Powerful Women
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