Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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Users want to be heard. Overall, 45% reported liking when others notice them—leading some to stretch the truth or reveal too much personal information. Young people were especially vulnerable to activities that might haunt them later.
Asked which medium they considered most trustworthy, respondents again gave the Internet top marks. A full 29% said they had confidence in the Web to provide them with guidance relevant to their purchases.
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