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Mobile Year in Review 2010
Massive increase in apps downloaded:
- FIVE BILLION apps downloaded - up from 300 million in 2009
Whopping expansion of location-based services
- FIVE MILLION Foursquare users -- up from 200,000 users in 2009
Surge in mobile social media platforms
- 347 PERCENT growth in Twitter mobile usage
- 200 MILLION mobile Facebook Users
- 100 MILLION YouTube videos played on mobile devices everyday
Social Media Users Want to Be Heard #eMarketer
Users want to be heard. Overall, 45% reported liking when others notice them—leading some to stretch the truth or reveal too much personal information. Young people were especially vulnerable to activities that might haunt them later.
Web Users in France Trust Internet Most #eMarketer
Asked which medium they considered most trustworthy, respondents again gave the Internet top marks. A full 29% said they had confidence in the Web to provide them with guidance relevant to their purchases.
