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Television is still the dominant screen for US viewerser
... but newer technologies make it easy to timeshift shows to suit consumers’ schedules—even while watching on a TV set. Gaming consoles, present in a majority of households, also facilitate streaming.
Americans and Valentine’s Day – How They’re Loving (or Not)
February 14 is right around the corner, so we here at Lab42 wanted to get a pulse on how people will be spending Valentine’s Day. Do they plan on spending it with a significant other? What gifts are they planning on buying? We ran a survey to 400 Americans asking them all about their Valentine’s Day plans – check out the infographic below.
About the Survey
This survey was conducted online via social networks from February 7th to February 9th, 2011 among 400 adults with even distribution across age groups and income levels. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact us at info@lab42.com.
Americans are spending 2 hours, 12 minutes per month on Twitter.com
The report says Twitter.com users are visiting the site 37% more than they did a year ago (the blue lines above), while spending less time during each visit (the red lines). It’s worth noting that Twitter began launching its new home page in September, right about the time that the visits graph (blue) really starts to trend upward.
Trends in Consumers’ Time Spent with Media
In fact, time spent with mobile devices is rising faster than all other media. In 2010, consumers spent 28.2% more time with mobile devices, which covers all mobile activities on all mobile devices. That gain was even higher than the 21.9% growth in 2009. Time spent on the internet showed moderate but steady gains, at more than 6% each year since 2008. All other major media posted declines: TV and video lost 1.1% in 2010, while magazines and newspapers lost 12.0% and 13.2%, respectively. However, as consumers continue to consume more media every day, those losses are not immediately significant.
Comparing the frequency of Twitter activities
72% of Twitter users in our sample say that they post updates related to their personal life, activities or interests. A total of one in five Twitter users (19%) say they post personal updates once a day or more.
62% of those we queried said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.
55% of these Twitter users share links to news stories. One in ten (12%) do this at least once a day.
54% of these Twitter users say they post humorous or philosophical observations about life in general, with 16% doing so on a daily basis.
53% of these Twitter users use Twitter to retweet material posted by others, with 18% doing so on a daily basis.
52% of these Twitter users send direct messages to other users, with 11% doing so on a daily basis.
40% use Twitter to share photos with others, with 12% doing so at least once a day.
28% use Twitter to share videos with others. Fewer than one in ten Twitter users (8%) do this once a day or more.
24% use the service to tweet their location, with 7% of users doing so on a daily basis.
Consumers Believe in Positive Word-of-Mouth
Two-thirds of study respondents thought positive word-of-mouth was credible, compared with fewer than half who believed negative buzz. Positive information was also more likely to be passed on to others, more than twice as likely to get people to look for more information, and had nearly four times the chance of pushing consumers to make a purchase.
Android Sales Overtake iPhone in the U.S.
Sales of Google Android phones in the U.S. are rising so quickly, the devices have outsold Apple handsets for the first time on record. New smartphone subscribers choosing Google phones accounted for 27 percent of U.S. smartphone sales, the Nielsen Company will announce this morning, nudging past the 23 percent share held by Apple. But Android isn’t just a U.S. phenomenon: Canalys today estimates that Android handset sales grew 886 percent worldwide from the year ago quarter.
Dealing with Negative Online Word-of-Mouth - eMarketer
Many instances of negative buzz circulated by a person or a group stem from age-old retail problems such as poor communications, marketing blunders, operational snafus and bad customer service. Multichannel retailers can prove especially vulnerable, as large chains have more touch points between customers and store employees, providing ample opportunities for things to go wrong.
