Television is still the dominant screen for US viewerser

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... but newer technologies make it easy to timeshift shows to suit consumers’ schedules—even while watching on a TV set. Gaming consoles, present in a majority of households, also facilitate streaming.

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[Stats] - Spot TV is still the top advertising medium, still room to grow in digital

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With 44% of respondents saying it was the area where their clients were most focused. Internet and digital came in with 21%.

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