Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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“Instead of researching the best ways to engage, many businesses create accounts across multiple social networks and publish content without a plan or purpose. However, businesses that conduct research will find a rewarding array of options and opportunities.”
—Brian Solis, founder and principal, FutureWorks, in a blog post on Mashable, January 11, 2010
Do you have good strategies to attract more leads?
We compared leads last month with leads two months ago for 6 consecutive months, and the result shows that blogging businesses, whether or not they use the HubSpot platform, experience a 165% lead growth, a much larger increase than that of non-blogging businesses, which experience a 73% lead growth.
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Asked what their company had done to minimize negative comments in the past, nearly one-half reported having directly engaged with the consumer. The second-most-common strategy was longer-term in focus: trying to improve products and services.
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