Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses

With 44% of respondents saying it was the area where their clients were most focused. Internet and digital came in with 21%.

That Google is the King of Search isn’t a surprise. That’s what they’re known for. But just look at how dominant they are.

Buying items on sale (a 57% global average)
Using coupons (40%)
Shopping at value retailers (37%), such as supercenters and dollar stores
Purchasing value packs (35%)
Shopping close to home/work (25%)
Stocking up (22%)
Switching to cheaper health and beauty products (18%)
Purchasing smaller packs with a lower unit price (17%)

“Consumers active on Twitter are clearly the most influential online,” said Morgan Stewart, principal at ExactTarget’s research and education group, in a statement. “What happens on Twitter doesn’t stay on Twitter. While the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is unrivaled—it’s become the gathering place for content creators whose influence spills over into every other corner of the internet.”

Many instances of negative buzz circulated by a person or a group stem from age-old retail problems such as poor communications, marketing blunders, operational snafus and bad customer service. Multichannel retailers can prove especially vulnerable, as large chains have more touch points between customers and store employees, providing ample opportunities for things to go wrong.

Brian Solis give us here a great article focusing on demographic results of social network usages.
Take a look at the examples he shares on his article "Revealing the people defining social netwroks".

Remember our last posts with the statistic results of Facebook or Twitter and other online communities: people are no more individuals they are a tribe which get fully involved into a new relationship with brands and social communication.

Yes it's true...mondays are difficult (in general)...it's monday...and I have to go back to work...