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Time Spent on Social Networks up 82% Around the World
Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites.
Facebook Dominates Social Content-Sharing
While Q3 2009 data showed e-mail on top for content-sharing, February 2010 information from social optimization platform Gigya points to Facebook as the Web’s top social sharing hub.
Almost one-half of article links, videos, photos and other content shared via Gigya’s widgets are posted to Facebook, with another 29% broadcast through tweets.
Engagement on Social Networks Top Priority for Marketers - @eMarketer
Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.
Young People Tweeting More and More - eMarketer
Status update services catch on with Gen Y were more likely to tweet than users ages 30 to 49, who had previously been considered the core group for Twitter.
Status updaters were more likely to belong to other social networks in addition to Twitter, and users with multiple Internet-connected devices participated in services such as Twitter at a higher rate.
Does Social Media Work for Small Biz? - eMarketer
Small businesses are not hitting it off with social media, according to an August 2009 study from Citibank.
As you can see on the graph more than three quarters of US small business Executives are really not convinced by social networks.
"According to an online survey by Internet2Go and MerchantCircle, 45% of small-business owners use Facebook to promote their business, and 46% have a Twitter account. In total, 53% had created a social network profile." - eMarketer
