Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
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Conversion tracking aims to complement Facebook Connect, a tool that allows advertisers to target fans of brands, as well as friends of the connected fans. The Facebook Connect tool reports back on everything from demographics to interests listed in Facebook profiles. Ads connecting to Facebook Connect tie in social context, such as the person's name.
Click here if the animation doesn't start: http://www.razorfish.com/a-decade-in-search/
And found out the top 10 searches of the decades on Superhype blog: http://www.superhypeblog.com/2010/01/21/the-top-10-searches-of-the-decade/ and on the three minds http://threeminds.organic.com/2010/01/human_directions_from_a_comput.html
Check out the source, and thank you Razorfish again for sharing such good quality contents: http://slant.razorfish.com/decadesearch/source.pdf
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Asked what their company had done to minimize negative comments in the past, nearly one-half reported having directly engaged with the consumer. The second-most-common strategy was longer-term in focus: trying to improve products and services.
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Spending shifted among the major search engines, with Google losing some 5 percentage points of spending share from Q3 2008 to Q3 2009. Bing gained 2.9 percentage points in the same time period (compared with then-existing Microsoft search engines).
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Winners of the 2009 Forrester Groundswell Awards
Employee and Non-Profit Division
Managing
Finalists
AFLAC Field Force Buzz
American Family Facebook
ArcelorMittal Web TV
Xerox Competipedia
Winner
UPSjobs Problem Solved / TMP Worldwide
UPS jobs, a social program created with advertising agency TMP Worldwide, reached 4 million job seekers in one year. It included employee videos of actual UPSers, email, employee retention marketing, college recruitment, search engine optimization, job boards, search engine marketing, and social media sites including MySpace, Friendster, Facebook, YouTube, radio, cable television, text messaging, mobile marketing, and the newspaper. 30,000 responses came from mobile marketing alone. Since January the program has generated 345,000 job appications, at a cost of 75 to 80% less than traditional newspaper ads in many cases.
Find more answers in the article "Why Anyone Can Create a Successful Social Application" on Adage by Josh Bernoff.
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Small businesses are not hitting it off with social media, according to an August 2009 study from Citibank.
As you can see on the graph more than three quarters of US small business Executives are really not convinced by social networks.
"According to an online survey by Internet2Go and MerchantCircle, 45% of small-business owners use Facebook to promote their business, and 46% have a Twitter account. In total, 53% had created a social network profile." - eMarketer
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According to the “Global Web Index” from Lightspeed Research by exploring the European trends in social media involvement, the impact of social media in which we will evolve in the next months will be due to the increase of social recommandations and social media research.
If we look further, Russia and UK will lead in social networking and, on the other hand, Germany and UK will be most purchase orientated.
The social media research will definitely lead in the purchase comparison and the word of mouth will stay number 1 purchase choice according to the surveyed consumers.
And to finish, and it's not the first time we encounter such answers: motivations regarding the use of social networks are clearly defined by "staying in touch with friends" and not only on Facebook.
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