CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management
US marketing executives were much more optimistic about the economic outlook in February 2010 than they were the year before, when the recession was in full swing, and many were planning to increase budgets, according to the “Marketing Trends Report 2010” from Anderson Analytics and the Marketing Executives Networking Group (MENG). But they have become even more focused on getting a good return on their marketing investments.
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The world premiere of ‘We Are The World 25 For Haiti’ will air during NBC’s coverage of the Opening Ceremony of the Vancouver Winter Olympics this Friday, February 12, at 7:30 p.m. ET/6:30 p.m. CT.
The recording of ‘We Are The World 25 For Haiti’ embodies the same enthusiasm, sense of purpose and generosity as the original recording 25 years ago. Through the contributions of the new voices to this rendition of ‘We Are The World,’ and with the help of our partners, the We Are The World Foundation will be committed to transparency and will help further the spirit of activism that was at the heart of the original song and movement.
We are developing mechanisms to permit our donors and members of the community to monitor the funds raised, the expenses paid, and the charitable grants funded by the We Are The World Foundation, a newly created not-for-profit organization founded by Quincy Jones and Lionel Richie who have invited Wyclef Jean, Paul Haggis, Randy Phillips, Peter Tortorici and Ambassador Luis Moreno of the Inter-American Development Bank to join them on the board. The Foundation is dedicated to raising money and to making grants to charitable organizations with meaningful and efficient relief and development programs that are responding to the continuing crisis in Haiti.
Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters". TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year. This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
