A great presentation for retailers !

The impact of bloggers and real-time media has had a profound effect on how designers and media participate in Fashion Week. To better gauge blogger impact and influence on Fashion Week, I started monitoring the online discussions and articles two weeks prior to all the events and continued through the end of the runway shows via Biz 360 Community.

“Instead of researching the best ways to engage, many businesses create accounts across multiple social networks and publish content without a plan or purpose. However, businesses that conduct research will find a rewarding array of options and opportunities.”

—Brian Solis, founder and principal, FutureWorks, in a blog post on Mashable, January 11, 2010

Marketers must connect business goals to social media objectives
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Social media has won over marketers with the promise of connecting brands with consumers on a deeper, wider level. But now that many companies have gone beyond the experimental stages of social marketing, they are focusing on justifying the dollar and time expenditures involved.

As part of an interview in connection with PBSs upcoming airings of "Macbeth" and "Hamlet" in April, Sir Patrick Stewart tells FRONTLINEs Digital Nation that he can't condense life into a 140 character Tweet, and explains why he is afraid to start "gaming. "Digital Nation," FRONTLINE's multiplatform project exploring what it means to be human in a 21st-century digital world, airs Tuesday, Feb. 2, from 9 to 10:30 P.M. ET on PBS (check local listings).

“Boomers expect that technology will help them live longer and better lives and keep them connected to family, friends, co-workers and, eventually, healthcare providers,” said Ms. Phillips. “To fulfill these expectations, boomers are turning to social media, where they keep up their offline social connections and make new ones. Online marketing messages that help them build on their connections—and foster other online relationships—will get their interest.”

Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement.

Users want to be heard. Overall, 45% reported liking when others notice them—leading some to stretch the truth or reveal too much personal information. Young people were especially vulnerable to activities that might haunt them later.

A great article by Beth Kanter on "how I spent my time as Visiting Scholar and share some insights about social media and the nonprofit sector".
Thank you Beth for this great presentation.