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2011 Trends: Census Highlights Demographic Shifts
“These audiences appreciate genuine efforts by marketers to understand them and communicate messages that resonate, which means more than including a demographically diverse cast in a mainstream television commercial or high-gloss magazine ad,” said Lisa E. Phillips, senior analyst at eMarketer. “Brands that ignore the multicultural audience will find themselves ignored by a powerful segment of the population.”
How Executives Are Using Social Media
According to The Society for New Communication Research (SFNCR), 92 percent of executives are users of LinkedIn, 51 percent are on Facebook, and 41 percent are on Twitter because these tools are “a great way to keep track of peers and colleagues.”
How Social Media Is Changing Brand Marketing - eMarketer
Social media has changed much about how consumers communicate with one another, and has given them the ability to broadcast opinions about brands, products and services further than traditional word-of-mouth can reach. It has also meant something that can be scary for brands: Marketers are no longer fully in control of the message.
Using Email Marketing to Boost Social Presence
More than seven in 10 business executives surveyed around the world said they were promoting their Twitter, Facebook or other social presence in their email marketing messages. That was even more prevalent than facilitating recipients to share messages socially (63%).
Does Corporate Reputation Matter?
Last week, Harris Interactive released their annual study of the most visible and reputable companies in the country. Based on a poll of almost 30,000 people, companies were ranked on a "reputation quotient," calculated by a variety of public perceptions, including vision and leadership, financial performance, social responsibility, and perceptions of work place environments. I spoke with Robert Fronk, SVP of reputation management at Harris Interactive, to find out the impact of corporate reputation, and whether or not it even matters.
