Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses

Language as a Window into Human Nature

In this RSA Animate Steven Pinker shows us how the mind turns the finite building blocks of language into infinite meanings.

Men Get Social Too - eMarketer

via emarketer.com

The youngest respondents chose Facebook above texting or phone calls, suggesting that younger males might be more closely connected with the social scene. They also showed less reliance on email, which, along with the telephone, was one the top communication choice of older men.

Tags Facebook Males consumers social communities
September, 2, 2010
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Social Fans More Likely to Buy - eMarketer

via emarketer.com

The top reason to friend a brand on Facebook was to receive discounts, followed by simply being a customer of the company and a desire to show others that they support the brand. On Twitter, discounts, up-to-the-minute information and exclusive content were the main draws; only 2% of respondents followed brands on Twitter to show their support.

Tags online shopping report social communities
March, 16, 2010
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Local Shoppers Look Online First - eMarketer

via emarketer.com

The most common online tool used for local research was search. Nearly one-half of respondents used Internet yellow pages and 42% checked comparison-shopping sites before heading to local businesses.

Tags consumers report social communities
March, 15, 2010
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Time Spent on Social Networks up 82% Around the World

via briansolis.com

Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites.