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Men Get Social Too - eMarketer
The youngest respondents chose Facebook above texting or phone calls, suggesting that younger males might be more closely connected with the social scene. They also showed less reliance on email, which, along with the telephone, was one the top communication choice of older men.
Social Fans More Likely to Buy - eMarketer
The top reason to friend a brand on Facebook was to receive discounts, followed by simply being a customer of the company and a desire to show others that they support the brand. On Twitter, discounts, up-to-the-minute information and exclusive content were the main draws; only 2% of respondents followed brands on Twitter to show their support.
Local Shoppers Look Online First - eMarketer
The most common online tool used for local research was search. Nearly one-half of respondents used Internet yellow pages and 42% checked comparison-shopping sites before heading to local businesses.
Time Spent on Social Networks up 82% Around the World
Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites.
