Really cool video made by @Orli

I like to see Lady Gaga in position 12 before Religion and "I" #FML.

Winners of the 2009 Forrester Groundswell Awards
Employee and Non-Profit Division
Managing

Finalists
AFLAC Field Force Buzz
American Family Facebook
ArcelorMittal Web TV
Xerox Competipedia

Winner
UPSjobs Problem Solved / TMP Worldwide
UPS jobs, a social program created with advertising agency TMP Worldwide, reached 4 million job seekers in one year. It included employee videos of actual UPSers, email, employee retention marketing, college recruitment, search engine optimization, job boards, search engine marketing, and social media sites including MySpace, Friendster, Facebook, YouTube, radio, cable television, text messaging, mobile marketing, and the newspaper. 30,000 responses came from mobile marketing alone. Since January the program has generated 345,000 job appications, at a cost of 75 to 80% less than traditional newspaper ads in many cases.

Find more answers in the article "Why Anyone Can Create a Successful Social Application" on Adage by Josh Bernoff.