CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management
Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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Filed under
social application
The Year of 2009 in Tech by @Orli
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You CAN do a successful social application. Anyone can
Winners of the 2009 Forrester Groundswell Awards
Employee and Non-Profit Division
Managing
Finalists
AFLAC Field Force Buzz
American Family Facebook
ArcelorMittal Web TV
Xerox Competipedia
Winner
UPSjobs Problem Solved / TMP Worldwide
UPS jobs, a social program created with advertising agency TMP Worldwide, reached 4 million job seekers in one year. It included employee videos of actual UPSers, email, employee retention marketing, college recruitment, search engine optimization, job boards, search engine marketing, and social media sites including MySpace, Friendster, Facebook, YouTube, radio, cable television, text messaging, mobile marketing, and the newspaper. 30,000 responses came from mobile marketing alone. Since January the program has generated 345,000 job appications, at a cost of 75 to 80% less than traditional newspaper ads in many cases.
Find more answers in the article "Why Anyone Can Create a Successful Social Application" on Adage by Josh Bernoff.
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