TEDxSoMa - Damon Horowitz
via youtube.com
CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management
Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
***** ***** ***** ***** ***** *****
Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
***** ***** ***** ***** ***** *****
Filed under
search engines
Bing Search Overload Syndrome: Stockbrokers
via youtube.com
Maybe we should bing ? what do you think about that ?
Filed under //
Bing
search engines
Comments [0]
Google Commerce Search
via youtube.com
Google Commerce Search is hosted in the cloud, meaning it lives online, so e-commerce sites can get up and running quickly. Using a cloud search tool will also help site owners meet the rise in demand from the holiday rush without having to devote extra time or resources to worrying about their capacity or infrastructure. Online retailers are free to focus on their business, while Google focuses on search, and shoppers can find what they need faster.
You can improve your shopping experience with fast, intuitive Google search technology.
* Enable visitors to find the right products faster
* Filter results by category, price, brand or other attributes
* Provide user-friendly spelling options and synonyms
* Increase website conversions and sales
* Boost or promote chosen products within search results
* Deploy search solution in days, and scale effortlessly
* Customize, track, and optimize performance
More on Google Commerce Search
Comments [0]
Does Social Media Work for Small Biz? - eMarketer
via emarketer.com
Small businesses are not hitting it off with social media, according to an August 2009 study from Citibank.
As you can see on the graph more than three quarters of US small business Executives are really not convinced by social networks.
"According to an online survey by Internet2Go and MerchantCircle, 45% of small-business owners use Facebook to promote their business, and 46% have a Twitter account. In total, 53% had created a social network profile." - eMarketer
Comments [0]
Iab Social Media Research October 22nd 2010
via slideshare.net
According to the “Global Web Index” from Lightspeed Research by exploring the European trends in social media involvement, the impact of social media in which we will evolve in the next months will be due to the increase of social recommandations and social media research.
If we look further, Russia and UK will lead in social networking and, on the other hand, Germany and UK will be most purchase orientated.
The social media research will definitely lead in the purchase comparison and the word of mouth will stay number 1 purchase choice according to the surveyed consumers.
And to finish, and it's not the first time we encounter such answers: motivations regarding the use of social networks are clearly defined by "staying in touch with friends" and not only on Facebook.
Comments [0]
Comments [0]