Yael Rozencwajg, welcome to my world: Media communities, Major brands, Marketing and Business development

CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management 
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Holiday Factory - Facebook | Gap

Give twice the gifts this year with Gap and (RED). Visit your Gap store tomorrow, and we'll contribute 1% of all sales to fight AIDS in Africa.

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Ad Pricing Down Across the Board - eMarketer

Some optimism for 2010: the majority of media buyers and planners reported they were paying less in 2009 than the previous year for ads across all media.
But we also notice the top rank branding medium is Search advertising and the very last is the Radio. It should be interesting to compare the growth of those parallel medium.

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