Yael Rozencwajg, welcome to my world: Media communities, Major brands, Marketing and Business development

CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management

Filed undersearch advertising

Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.

This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.

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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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Yael Rozencwajg's profile »

Holiday Factory - Facebook | Gap

via facebook.com

Give twice the gifts this year with Gap and (RED). Visit your Gap store tomorrow, and we'll contribute 1% of all sales to fight AIDS in Africa.

October 16, 2009

Ad Pricing Down Across the Board - eMarketer

via emarketer.com

Some optimism for 2010: the majority of media buyers and planners reported they were paying less in 2009 than the previous year for ads across all media.
But we also notice the top rank branding medium is Search advertising and the very last is the Radio. It should be interesting to compare the growth of those parallel medium.