Hi there.
I'm Yael Rozencwajg.
I post here daily resources and tools about internet marketing, social media and digital advertising for entrepreneurs and small businesses.
Let's have a good conversation on www.yaelsworld.com where I'm trying to share some thoughts about the importance of social utility in our lives and why do we need to engage in conversation with each other.
Few are using sophisticated tactics
E-mail is a well-tested marketing tool, but rising volume and cluttered inboxes mean marketers must find ways to stay relevant to consumers.
Digital measurement firm comScore’s Andrew Lipsman blogged some stats about the Chatroulette pop culture phenomenon today. He shared details about the site’s sudden growth and its demographics.
If you’ve used the random video chat site before, you’ve already figured this part out: Chatroulette is dominated by college-aged males. Male users make up 72% of the site’s audience, and people of any gender aged 18-24 account for 45%.
Males aged 25-34 and females 18-24 are the second biggest demographic behind males 18-24. Females outside of the 18-24 range are not very likely to use the site, but even males 35-44 make up a chunk of the userbase. Here’s the graph; 100 represents the average Internet user.
The top reason to friend a brand on Facebook was to receive discounts, followed by simply being a customer of the company and a desire to show others that they support the brand. On Twitter, discounts, up-to-the-minute information and exclusive content were the main draws; only 2% of respondents followed brands on Twitter to show their support.
The most common online tool used for local research was search. Nearly one-half of respondents used Internet yellow pages and 42% checked comparison-shopping sites before heading to local businesses.
Mixed messages on social media
US marketing executives were much more optimistic about the economic outlook in February 2010 than they were the year before, when the recession was in full swing, and many were planning to increase budgets, according to the “Marketing Trends Report 2010” from Anderson Analytics and the Marketing Executives Networking Group (MENG). But they have become even more focused on getting a good return on their marketing investments.
