Elf Yourself Dancing Flash Mob Invades NYC
CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management
Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
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Filed under
Online video
College Kids Are the Digital Demo - eMarketer
via emarketer.com
College students remain the single most connected demographic group in the US. In 2009, 95.7% of them will go online at least once a month.
In less than 3 years college student frequency using social networking sites has doubled. Maybe we can consider the growth of the devices from which they get connected.
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Time Spent Viewing Video Online Up 25% per Viewer | Nielsen Wire
Top Online Brands ranked by Video Streams for September 2009 (U.S.) RANK Video Brand Total Streams (000) Unique Viewers (000) 1 YouTube 6,688,367 106,180 2 Hulu 437,407 13,519 3 Yahoo! 228,494 30,084 4 MSN/WindowsLive/Bing 180,104 18,109 5 Fox Interactive Media 139,634 14,342 6 Nickelodeon Kids and Family Network 127,654 5,303 7 Turner Sports and Entertainment Digital Network 123,665 6,062 8 MTV Networks Music 116,839 9,647 9 ESPN Digital Network 114,652 9,299 10 110,418 23,161 Source: The Nielsen Company The Nielsen Company reported overall online video usage and top online brands ranked by video streams for September 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 25 percent growths in total streams and time per viewer.
via blog.nielsen.com
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Engaging Online Video Viewers - eMarketer
via emarketer.com
Internet video viewership is huge and on the rise, but the audience dislikes intrusive advertising. A new eMarketer report addresses how marketers can reach them effectively. Read the full Article
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