CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management
Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
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Filed under
online privacy
Behavioral Targeting Misses Mark - eMarketer
via emarketer.com
Americans are almost reluctant to be tracked.
There is a large part of consumers who is answering with a 'no' to the question would you like websites to show information personalized to your interests.
Is that meaning Facebook or Twitter and other social media platforms should review their private policies ?
Remember Facebook last review about privacy on Mashable.
But on the other hand a large part of the population let herself entering into the game of transparency by giving online private details.
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