Online Ads Help Shoppers Save
The “2010 Consumer Study,” which polled predominantly female (71%) US online buyers, found that 55% of respondents claim to be more fiscally responsible as a result of the recession, while a further 29% don’t believe hard economic times are over yet. The vast majority are planning to stick to the basics and purchase only what they need or can get a deal on. And 54% say this will lead them to spend more time online either researching before an offline purchase or searching for coupons, sales and sweepstakes.
Overall, this will lead to more online shopping for 64% of those surveyed, though most plan to make the same number of online purchases they did in 2009. More than one-half of online buyers found online ads helpful when researching and shopping online.
