Hi there.
I'm Yael Rozencwajg.
I post here daily resources and tools about internet marketing, social media and digital advertising for entrepreneurs and small businesses.
Let's have a good conversation on www.yaelsworld.com where I'm trying to share some thoughts about the importance of social utility in our lives and why do we need to engage in conversation with each other.
Business-to-business companies have increased their presence online over the past several years to cater to a growing number of decision-makers turning to the internet for information.
US local mobile ad revenues are set to increase at a compound annual growth rate (CAGR) of 57% from 2009 through 2014, according to a forecast by BIA/Kelsey.
Facebook recently announced that the site now has 150 million mobile users worldwide. Much of this has to do with the rapid growth of app usage, specifically on smartphones.Perhaps not surprisingly, social networking apps are the the fastest growing category of all apps, with download rates increasing by 240% in the last year. Of these, Facebook apps are tend to be the most popular; in fact, Facebook is the number one app across most mobile operating systems. We took a look at the rise of Facebook mobile, and compiled a number of the most interesting facts and figures in the above graphic.
It's quite amazing.
Branding, like you see in ads on TV and the Internet, won't work on mobile phones--the displays are simply too small, and the user's attention too focused, for a tiny brand banner to sink into the consciousness. Yet mobile phones are the future of media. Ads, therefore, have to be far more targeted, context aware, and easy to understand.
Sales of Google Android phones in the U.S. are rising so quickly, the devices have outsold Apple handsets for the first time on record. New smartphone subscribers choosing Google phones accounted for 27 percent of U.S. smartphone sales, the Nielsen Company will announce this morning, nudging past the 23 percent share held by Apple. But Android isn’t just a U.S. phenomenon: Canalys today estimates that Android handset sales grew 886 percent worldwide from the year ago quarter.
Among those marketers who already had an app in 2009, however, Facebook was the leading platform.
Mobile Consumers around the world applied different criteria when deciding what phone to purchase. The mobile marketing opportunity is growing up when providing information, coupons or even discounts.
Read more on Nielsen's blog
