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5 Interesting Facebook Marketing Facts
While not completely new data, it provides an interesting summary of the best times to post and the best type of content. While I can summarize the information in text, the image below most effectively sums everything up. One thing I would mention about the data is that this appears to be the mean of all pages, which isn’t necessarily the best indicator. For example, we’ve found that posting multiple times a day works well for us, but Zarella’s data suggests posting every other day is the most effective.
Using Email Marketing to Boost Social Presence
More than seven in 10 business executives surveyed around the world said they were promoting their Twitter, Facebook or other social presence in their email marketing messages. That was even more prevalent than facilitating recipients to share messages socially (63%).
Facebook Marketing For Fashion Brands And Retailers
Brands are mainly using Facebook for awareness campaigns and customer service oriented feedback. Facebook is also being used for contests, user-generated content (photos, stories, video), games, widget or badge downloads, polls and surveys, special offers, online coupons or access to early/exclusive information or pricing.
B2B Marketers to Increase Social Spend - eMarketer
Fifty-four percent of respondents currently use social media for marketing. That was up 9 percentage points from November 2008 and about 4 points from June 2009, showing a steady increase in B2B participation.
It's also interesting to notice that more than a quarter of US B2B companies are using social media to generate awareness, followed by customer engagement.
The Difference Being a Mom Makes - eMarketer
To continue our posts today dealing with women, older this time, the question is what do women really want ?
The Prospectiv Consumer Survey shows that women without children don't have time to think about themselves properly and on the other hand a large part of moms said they want to see anything pertains to their lifestyle.
Who said moms don't care about their lifestyle or brands ?
Online Marketers: Having children changes your life for true, so let's start working for moms!
Behavioral Targeting Misses Mark - eMarketer
Americans are almost reluctant to be tracked.
There is a large part of consumers who is answering with a 'no' to the question would you like websites to show information personalized to your interests.
Is that meaning Facebook or Twitter and other social media platforms should review their private policies ?
Remember Facebook last review about privacy on Mashable.
But on the other hand a large part of the population let herself entering into the game of transparency by giving online private details.
What's Next in Marketing and Advertising 2009
Extended UBA60 Edition
