Vita Coco—all-natural, 100% pure coconut water—has for many consumers become the best alternative to sports drinks and enhanced bottled waters. One reason: an 11.2-ounce/330-ml serving size of Vita Coco contains almost 700 mg of potassium, approximately 15 times more than the average sports drink in a similar serving size.

But why did Madonna invest in Vita Coco?
Here is the answer: http://www.earthtimes.org/articles/show/vita-coco-best-selling-coconut-water,1143663.shtml

The Dolce&Gabbana spring/summer 2010 campaign captures the unseen side of Madonna photographed by Steven Klein, inspired by Neorealist Italian cinema, and its iconic depictions of strong, tender and naturally beautiful women.

Credits:
Photographer: Steven Klein
Creative Directors: Domenico Dolce, Stefano Gabbana
Art Director: Dennis Freedman
Location: New York City, 6 November 2009

Milan, December 2009