Trends in Consumers’ Time Spent with Media
via emarketer.com
In fact, time spent with mobile devices is rising faster than all other media. In 2010, consumers spent 28.2% more time with mobile devices, which covers all mobile activities on all mobile devices. That gain was even higher than the 21.9% growth in 2009. Time spent on the internet showed moderate but steady gains, at more than 6% each year since 2008. All other major media posted declines: TV and video lost 1.1% in 2010, while magazines and newspapers lost 12.0% and 13.2%, respectively. However, as consumers continue to consume more media every day, those losses are not immediately significant.
