Yael Rozencwajg, welcome to my world: Media communities, Major brands, Marketing and Business development

CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management

Filed underIkea

Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.

This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.

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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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Yael Rozencwajg's profile »

Ikea: Facebook Showroom ...

via creativity-online.com

...or how to turn simple Facebook tagging into a super promotional tool for a new opening Ikea's store.

October 2, 2009

Ikea | The Doors

via youtube.com

As usual Ikea innovates with simple things.

Credits: Agency: Forsman & Bodenfors Client: IKEA Copywriter: Fredrik Jansson Art Director: Anna Kask Producer: Charlotte Most Production Company: Jesper Kouthoofd Director:Jesper Kouthoofd...