Yael Rozencwajg, welcome to my world: Media communities, Major brands, Marketing and Business development

CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management

Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.

This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.

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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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Happy Holidays

January 14, 2010

Strong Holiday Sales Improve E-Commerce Outlook @eMarketer

via emarketer.com

comScore reports the final tally for 2009 US online holiday sales was up 4% over 2008, to $29.1 billion. In mid-November, eMarketer predicted 2009 US online holiday sales would grow a slightly higher 5.4% and total $30.0 billion.

More here: http://darealya.com/291-billion-in-us-retail-e-commerce-spending and here: http://www.comscore.com/Press_Events/Press_Releases/2010/1/comScore_Reports_29.1_Billion_in_U.S._Retail_E-Commerce_Spending_for_Full_November-December_Holiday_Season_Up_4_Percent_vs._Year_Ago

If anyone has some noticying statistics for Europe I would appreciate.