- Posts tagged Global consumers
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Teens Slowly Increase Online Shopping
Internet a big influence for apparel shopping, though not a major destination
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Boys and girls had somewhat different preferences among shopping channels. Among male teens, 15% chose online shopping as their favorite channel, compared to just 7% of female teens, who were more likely than males to prefer specialty, department and discount stores.
WHAT'S MINE IS YOURS
A 'Big Shift' from the 20th century, a time defined by hyper-consumption, to a 21st century age of Collaborative Consumption, is underway.
Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities. collaborativeconsumption.com
It is the subject of a new book, What's Mine is Yours: The Rise of Collaborative Consumption, by Rachel Botsman and Roo Rogers.
I'm on my way to read it, might be a best seller !
Global Consumer Strategies for Saving Money
Buying items on sale (a 57% global average)
Using coupons (40%)
Shopping at value retailers (37%), such as supercenters and dollar stores
Purchasing value packs (35%)
Shopping close to home/work (25%)
Stocking up (22%)
Switching to cheaper health and beauty products (18%)
Purchasing smaller packs with a lower unit price (17%)
Heavy Twitter Users Bring Social Activity to New Heights
“Consumers active on Twitter are clearly the most influential online,” said Morgan Stewart, principal at ExactTarget’s research and education group, in a statement. “What happens on Twitter doesn’t stay on Twitter. While the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is unrivaled—it’s become the gathering place for content creators whose influence spills over into every other corner of the internet.”
Social Shopping Draws Teens - eMarketer
Fashion translates into social shopping for many teens—especially girls—who frequently seek approval from close friends or siblings about considered purchases. Retailers that use innovative tools to bring that experience online will do best at attracting teen customers.
The Mobile-Ad Market Explodes
Branding, like you see in ads on TV and the Internet, won't work on mobile phones--the displays are simply too small, and the user's attention too focused, for a tiny brand banner to sink into the consciousness. Yet mobile phones are the future of media. Ads, therefore, have to be far more targeted, context aware, and easy to understand.
