Yael Rozencwajg, welcome to my world: Media communities, Major brands, Marketing and Business development

CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management 
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generation Y

 

2010 Youth Trends ReportĀ - Digital Buzz Blog

And more on What Youth Think website : http://www.whatyouththink.com/

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Filed under  //   generation Y   Global population   social media influencers   youth  

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Younger Americans Still Fueling Facebook - @eMarketer

The largest gain came from males ages 18 to 25, followed by women 26 to 34. Despite the already-large base of users under 35, those groups also posted the highest rates of growth. Increases in usage among older users, which was relatively stronger earlier in 2009, had slowed.

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Filed under  //   Facebook   generation Y  

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Younger Women Step to Social Beat - eMarketer

Younger women are nearly twice as likely as their Gen X counterparts to say they had discovered a new brand or product when a friend mentioned it in an online status update. They are also significantly more influenced by blogs, by both professionals and especially by “someone like me.”
What about the 'Cougar' Generation ? I'm sure they are as active as the Gen Y, in some other way.

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Filed under  //   brands   generation Y   women  

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