Yael Rozencwajg, welcome to my world: Media communities, Major brands, Marketing and Business development

CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management

Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.

This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.

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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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fashion brands

December 18, 2009

Dolce&Gabbana Woman S/S 2010: Advertising Campaign Features Madonna

via madonna.com

The Dolce&Gabbana spring/summer 2010 campaign captures the unseen side of Madonna photographed by Steven Klein, inspired by Neorealist Italian cinema, and its iconic depictions of strong, tender and naturally beautiful women.

Credits:
Photographer: Steven Klein
Creative Directors: Domenico Dolce, Stefano Gabbana
Art Director: Dennis Freedman
Location: New York City, 6 November 2009

Milan, December 2009

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Filed under // Advertising campaign Dolce&Gabbana fashion brands Madonna

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November 28, 2009

Facebook Marketing For Fashion Brands And Retailers

via facebook.com

Brands are mainly using Facebook for awareness campaigns and customer service oriented feedback. Facebook is also being used for contests, user-generated content (photos, stories, video), games, widget or badge downloads, polls and surveys, special offers, online coupons or access to early/exclusive information or pricing.