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Can Brands Maintain Engagement on Facebook?
“Likes” can go down as fan bases increase
Growing a base of Facebook fans is often a major objective for social media marketers. Whether through special offers available only to fans, the promise of exclusive content or simply through a compelling campaign that reaches already-loyal customers, marketers are building up their presence on Facebook pages and hoping consumers flock there as well.
Introducing Sponsored Stories on Facebook
Our engineering and product teams talk about Sponsored Stories. Learn more at http://www.facebook.com/marketing
5 Interesting Facebook Marketing Facts
While not completely new data, it provides an interesting summary of the best times to post and the best type of content. While I can summarize the information in text, the image below most effectively sums everything up. One thing I would mention about the data is that this appears to be the mean of all pages, which isn’t necessarily the best indicator. For example, we’ve found that posting multiple times a day works well for us, but Zarella’s data suggests posting every other day is the most effective.
Facebook's iPhone App Adds Another 1.6 Million Users In The Last 3 Days
Facebook's iPhone app currently has 57.3 million "monthly active users," meaning the number of people who have used the app in the last month. That's up 1.6 million since the morning of Dec. 24, when we checked and it had 55.7 million monthly active users. (It's been in the top 10 free apps for the last several days, and is currently #2.)
Read more: http://www.businessinsider.com/facebooks-iphone-app-adds-another-16-million-u...
Facebook Messages
Learn how the concept of "a person and a message" drove Facebook's development of the new Messages. More details at http://blog.facebook.com/blog.php?post=452288242130
