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Using Email Marketing to Boost Social Presence

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More than seven in 10 business executives surveyed around the world said they were promoting their Twitter, Facebook or other social presence in their email marketing messages. That was even more prevalent than facilitating recipients to share messages socially (63%).

E-Mail Marketers Plan Advanced Campaigns - eMarketer

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Few are using sophisticated tactics

E-mail is a well-tested marketing tool, but rising volume and cluttered inboxes mean marketers must find ways to stay relevant to consumers.

Social Networkers Still Love E-Mail - eMarketer

Is Social Media Impacting How Much We Email?