Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses

Hi there.

I'm Yael Rozencwajg.
I post here daily resources and tools about internet marketing, social media and digital advertising for entrepreneurs and small businesses.

Let's have a good conversation on www.yaelsworld.com where I'm trying to share some thoughts about the importance of social utility in our lives and why do we need to engage in conversation with each other.

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2012 (8)
2011 (166)
2010 (303)
2009 (143)

Searching customers

Obox Signature Series

6 Types of the Social Customer

Media_httpthesocialbu_myhin
via thesocialbusinessbook.com

By Michael Brito

The Price of Bad Customer Service

Media_httpgetsatpress_eoeeh
via blog.getsatisfaction.com

Understand Your Customers' Social Behaviors #Socialgraphics

via slideshare.net

Special thanks to Jeremiah Owyang: http://www.web-strategist.com/blog/2010/01/21/socialgraphics-help-you-to-unde...

Press Release - Holiday 2009 E-Retail Satisifaction Index

Company Name Satisfaction 2008 Satisfaction 2009 Point Change % Change
AGGREGATE SATISFACTION 74 79 5 6.1%
Amazon.com Inc. 84 87 3 3.6%
Netflix Inc. 84 86 2 2.4%
QVC Inc. 79 83 4 5.1%
Apple Inc. 78 82 4 5.1%
Cabela’s Inc. NA 82 NA NA
Avon Products Inc. 77 81 4 5.2%
J.C. Penney Co. Inc. 76 81 5 6.6%
Newegg.com 78 81 3 3.8%
L.L. Bean Inc. 78 80 2 2.6%
Systemax Inc. 77 80 3 3.9%
Victoria’s Secret Direct 76 80 4 5.3%
Costco Wholesale Corp. 72 79 7 9.7%
Dell Inc. 73 79 6 8.2%
Macy’s Group Inc. 70 79 9 12.9%
Musician’s Friend Inc. NA 79 NA NA
Nordstrom Inc. 74 79 5 6.8%
Walmart.com 78 79 1 1.3%
Williams-Sonoma Inc. 74 79 5 6.8%
Zappos.com Inc. 75 79 4 5.3%
1-800-Flowers.com Inc. 72 78 6 8.3%
HP Home & Home Office Store 76 78 2 2.6%
Target Corp. 75 78 3 4.0%
Best Buy Co. 73 77 4 5.5%
Blockbuster Inc. 72 77 5 6.9%
Office Depot Inc. 72 77 5 6.9%
SonyStyle.com 70 77 7 10.0%
Staples Inc. 77 77 0 0.0%
Buy.com Inc. 70 76 6 8.6%
Gap Inc. Direct 69 76 7 10.1%
HSN 69 76 7 10.1%
Overstock.com Inc. 69 76 7 10.1%
OfficeMax Inc. 70 75 5 7.1%
Redcats USA 73 75 2 2.7%
Sears Holdings Corp. 70 75 5 7.1%
Toys ’R’ Us Inc. NA 75 NA NA
Circuit City Stores Inc. 69 73 4 5.8%
The Neiman Marcus Group Inc. 69 73 4 5.8%

Via ForeSee Results

Customers of the largest online retailers are more satisfied than ever according to ForeSee Results’ annual report on holiday shoppers.

How Do You Measure Success? - eMarketer

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via emarketer.com

Most US companies measure the success of their marketing programs by the number of new customers acquired and leads generated.
Corporate websites are still the best method to communicate, with social media and custom content and media: the social web is definitely good for your ROI.