Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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Special thanks to Jeremiah Owyang: http://www.web-strategist.com/blog/2010/01/21/socialgraphics-help-you-to-understand-your-customers-slides-and-recording/
| Company Name | Satisfaction 2008 | Satisfaction 2009 | Point Change | % Change |
| AGGREGATE SATISFACTION | 74 | 79 | 5 | 6.1% |
| Amazon.com Inc. | 84 | 87 | 3 | 3.6% |
| Netflix Inc. | 84 | 86 | 2 | 2.4% |
| QVC Inc. | 79 | 83 | 4 | 5.1% |
| Apple Inc. | 78 | 82 | 4 | 5.1% |
| Cabela’s Inc. | NA | 82 | NA | NA |
| Avon Products Inc. | 77 | 81 | 4 | 5.2% |
| J.C. Penney Co. Inc. | 76 | 81 | 5 | 6.6% |
| Newegg.com | 78 | 81 | 3 | 3.8% |
| L.L. Bean Inc. | 78 | 80 | 2 | 2.6% |
| Systemax Inc. | 77 | 80 | 3 | 3.9% |
| Victoria’s Secret Direct | 76 | 80 | 4 | 5.3% |
| Costco Wholesale Corp. | 72 | 79 | 7 | 9.7% |
| Dell Inc. | 73 | 79 | 6 | 8.2% |
| Macy’s Group Inc. | 70 | 79 | 9 | 12.9% |
| Musician’s Friend Inc. | NA | 79 | NA | NA |
| Nordstrom Inc. | 74 | 79 | 5 | 6.8% |
| Walmart.com | 78 | 79 | 1 | 1.3% |
| Williams-Sonoma Inc. | 74 | 79 | 5 | 6.8% |
| Zappos.com Inc. | 75 | 79 | 4 | 5.3% |
| 1-800-Flowers.com Inc. | 72 | 78 | 6 | 8.3% |
| HP Home & Home Office Store | 76 | 78 | 2 | 2.6% |
| Target Corp. | 75 | 78 | 3 | 4.0% |
| Best Buy Co. | 73 | 77 | 4 | 5.5% |
| Blockbuster Inc. | 72 | 77 | 5 | 6.9% |
| Office Depot Inc. | 72 | 77 | 5 | 6.9% |
| SonyStyle.com | 70 | 77 | 7 | 10.0% |
| Staples Inc. | 77 | 77 | 0 | 0.0% |
| Buy.com Inc. | 70 | 76 | 6 | 8.6% |
| Gap Inc. Direct | 69 | 76 | 7 | 10.1% |
| HSN | 69 | 76 | 7 | 10.1% |
| Overstock.com Inc. | 69 | 76 | 7 | 10.1% |
| OfficeMax Inc. | 70 | 75 | 5 | 7.1% |
| Redcats USA | 73 | 75 | 2 | 2.7% |
| Sears Holdings Corp. | 70 | 75 | 5 | 7.1% |
| Toys ’R’ Us Inc. | NA | 75 | NA | NA |
| Circuit City Stores Inc. | 69 | 73 | 4 | 5.8% |
| The Neiman Marcus Group Inc. | 69 | 73 | 4 | 5.8% |
Via ForeSee Results
Customers of the largest online retailers are more satisfied than ever according to ForeSee Results’ annual report on holiday shoppers.
Comments [0]
Most US companies measure the success of their marketing programs by the number of new customers acquired and leads generated.
Corporate websites are still the best method to communicate, with social media and custom content and media: the social web is definitely good for your ROI.
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