Understand Your Customers' Social Behaviors #Socialgraphics
via slideshare.net
Special thanks to Jeremiah Owyang: http://www.web-strategist.com/blog/2010/01/21/socialgraphics-help-you-to-understand-your-customers-slides-and-recording/
Yael Rozencwajg, welcome to my world: Media communities, Major brands, Marketing and Business development
CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management
Filed undercustomers
Press Release - Holiday 2009 E-Retail Satisifaction Index
| Company Name | Satisfaction 2008 | Satisfaction 2009 | Point Change | % Change |
| AGGREGATE SATISFACTION | 74 | 79 | 5 | 6.1% |
| Amazon.com Inc. | 84 | 87 | 3 | 3.6% |
| Netflix Inc. | 84 | 86 | 2 | 2.4% |
| QVC Inc. | 79 | 83 | 4 | 5.1% |
| Apple Inc. | 78 | 82 | 4 | 5.1% |
| Cabela’s Inc. | NA | 82 | NA | NA |
| Avon Products Inc. | 77 | 81 | 4 | 5.2% |
| J.C. Penney Co. Inc. | 76 | 81 | 5 | 6.6% |
| Newegg.com | 78 | 81 | 3 | 3.8% |
| L.L. Bean Inc. | 78 | 80 | 2 | 2.6% |
| Systemax Inc. | 77 | 80 | 3 | 3.9% |
| Victoria’s Secret Direct | 76 | 80 | 4 | 5.3% |
| Costco Wholesale Corp. | 72 | 79 | 7 | 9.7% |
| Dell Inc. | 73 | 79 | 6 | 8.2% |
| Macy’s Group Inc. | 70 | 79 | 9 | 12.9% |
| Musician’s Friend Inc. | NA | 79 | NA | NA |
| Nordstrom Inc. | 74 | 79 | 5 | 6.8% |
| Walmart.com | 78 | 79 | 1 | 1.3% |
| Williams-Sonoma Inc. | 74 | 79 | 5 | 6.8% |
| Zappos.com Inc. | 75 | 79 | 4 | 5.3% |
| 1-800-Flowers.com Inc. | 72 | 78 | 6 | 8.3% |
| HP Home & Home Office Store | 76 | 78 | 2 | 2.6% |
| Target Corp. | 75 | 78 | 3 | 4.0% |
| Best Buy Co. | 73 | 77 | 4 | 5.5% |
| Blockbuster Inc. | 72 | 77 | 5 | 6.9% |
| Office Depot Inc. | 72 | 77 | 5 | 6.9% |
| SonyStyle.com | 70 | 77 | 7 | 10.0% |
| Staples Inc. | 77 | 77 | 0 | 0.0% |
| Buy.com Inc. | 70 | 76 | 6 | 8.6% |
| Gap Inc. Direct | 69 | 76 | 7 | 10.1% |
| HSN | 69 | 76 | 7 | 10.1% |
| Overstock.com Inc. | 69 | 76 | 7 | 10.1% |
| OfficeMax Inc. | 70 | 75 | 5 | 7.1% |
| Redcats USA | 73 | 75 | 2 | 2.7% |
| Sears Holdings Corp. | 70 | 75 | 5 | 7.1% |
| Toys ’R’ Us Inc. | NA | 75 | NA | NA |
| Circuit City Stores Inc. | 69 | 73 | 4 | 5.8% |
| The Neiman Marcus Group Inc. | 69 | 73 | 4 | 5.8% |
Via ForeSee Results
Customers of the largest online retailers are more satisfied than ever according to ForeSee Results’ annual report on holiday shoppers.
How Do You Measure Success? - eMarketer
via emarketer.com
Most US companies measure the success of their marketing programs by the number of new customers acquired and leads generated.
Corporate websites are still the best method to communicate, with social media and custom content and media: the social web is definitely good for your ROI.
