How to grow you community with Google Friend Connect

Status update services catch on with Gen Y were more likely to tweet than users ages 30 to 49, who had previously been considered the core group for Twitter.

Status updaters were more likely to belong to other social networks in addition to Twitter, and users with multiple Internet-connected devices participated in services such as Twitter at a higher rate.

Winners of the 2009 Forrester Groundswell Awards
Employee and Non-Profit Division
Managing

Finalists
AFLAC Field Force Buzz
American Family Facebook
ArcelorMittal Web TV
Xerox Competipedia

Winner
UPSjobs Problem Solved / TMP Worldwide
UPS jobs, a social program created with advertising agency TMP Worldwide, reached 4 million job seekers in one year. It included employee videos of actual UPSers, email, employee retention marketing, college recruitment, search engine optimization, job boards, search engine marketing, and social media sites including MySpace, Friendster, Facebook, YouTube, radio, cable television, text messaging, mobile marketing, and the newspaper. 30,000 responses came from mobile marketing alone. Since January the program has generated 345,000 job appications, at a cost of 75 to 80% less than traditional newspaper ads in many cases.

Find more answers in the article "Why Anyone Can Create a Successful Social Application" on Adage by Josh Bernoff.

Coca-Cola's Expedition 206 will be sending three young people on a record-breaking journey to visit 206 countries in 2010 where Coke is sold. Now thru November 6, fans can visit expedition206.com and vote for which team of Ambassadors will get the chance to take this unbelievable trip!

From January 2010 the winners will travel all year long 150,000 miles to attend the Olympics games in Vancouver in the Winter, the FIFA World Cup in South Africa and the World Expo in Shanghai.

You can follow the expedition on the Facebook page and vote for your favorite team.

This is so weird ... talking about brands is this really relevant ?
I'm just kidding, a new project is coming up: stay tuned, stay tuned ...

Every brand is talkable, we just need a word of mouth ambassador ...

At TEDxUSC, business professor David Logan talks about the five kinds of tribes that humans naturally form -- in schools, workplaces, even the driver's license bureau. By understanding our shared tribal tendencies, we can help lead each other to become better individuals.

David Logan is a USC faculty member, best-selling author, and management consultant.

More about tribes, by the famous Seth Godin: http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html

A picture is better than thousand words...

U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment and Leisure Activities Online

TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus; Hulu Reaches All-Time High with 457 Million Video Views

RESTON, VA, August 27, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.

Top 10 Video Content Properties by Videos Viewed

In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent).

Top U.S. Online Video Content Properties* by Videos Viewed July 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix
Property	Videos (000)	Share (%) of Videos
Total Internet	21,371,342	100.0
Google Sites	8,953,948	41.9
Viacom Digital	812,343	3.8
Microsoft Sites	630,631	3.0
Fox Interactive Media	558,500	2.6
Hulu	457,010	2.1
Turner Network	390,848	1.8
Yahoo! Sites	374,746	1.8
Disney Online	169,756	0.8
CBS Interactive	150,165	0.7
ABC Television	137,800	0.6

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers

More than 158 million viewers watched an average of 135 videos during the month of July. Google Sites surpassed its all time high with 121 million unique viewers during the month (74.1 videos per viewer), followed by Microsoft Sites with 65 million viewers (9.8 videos per viewer) and Fox Interactive Media with 52 million viewers (10.8 videos per viewer).

Top U.S. Online Video Content Properties* by Unique Viewers July 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix
Property	Unique Viewers (000)	Average Videos per Viewer
Total Internet	158,384	134.9
Google Sites	120,852	74.1
Microsoft Sites	64,540	9.8
Fox Interactive Media	51,830	10.8
Yahoo! Sites	47,363	7.9
Viacom Digital	42,415	19.2
Hulu	38,132	12.0
Turner Network	35,676	11.0
CBS Interactive	30,736	4.9
AOL LLC	24,161	5.2
FACEBOOK.COM	20,517	4.0

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Top Video Ad Networks by Potential Reach

In July, ScanScout Network ranked as the #1 video ad network with a potential reach of 80.1 million viewers, or 50.6 percent of the total viewing audience. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9 percent penetration) followed by YuMe Video Network with 68.1 million viewers (43.0 percent).

Top U.S. Online Video Ad Networks by Potential Unique Viewers July 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix
Property	Unique Viewers (000)	Viewer Penetration
Total Internet : Total Audience	158,384	100.0
ScanScout Network - Potential Reach	80,134	50.6
Tremor Media - Potential Reach	71,170	44.9
YuMe Video Network - Potential Reach	68,163	43.0
Broadband Enterprises Video Network - Potential Reach	62,680	39.6
BrightRoll Video Network - Potential Reach	62,357	39.4
Advertising.com Video Network - Potential Reach	53,802	34.0
SpotXchange Video Ad Network - Potential Reach	47,428	29.9
Break Media Video Ad Network - Potential Reach	36,262	22.9
Nabbr - Potential Reach	19,918	12.6

Other notable findings from July 2009 include:

• The top video ad networks in terms of their actual delivered reach were: Tremor Video Network (20.1 percent viewer penetration), Brightroll Video Network (17.4 percent), and BroadbandEnterprises.com (14.4 percent).
• 81.0 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 500 minutes of video, or 8.3 hours.
• 120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
• 48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
• The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer.
• The duration of the average online video was 3.7 minutes.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Contact:
Andrew Lipsman
Director, Marketing Communications
comScore, Inc.
+1 312 775 6510
press@comscore.com

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According to comScore more than 21 billion videos have been viewed just in July 2009 in the U.S. ! And Google Sites are one more time top ranked with close to 42% of shared videos...Online videos have a good future to come.

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