Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
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Great presentation by Michael Donnelly, Group Director of Worldwide Interactive Marketing for Coca-Cola, created for the iStrategy2010 conference.
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With unprecedented access, CNBC pulls back the curtain on Coca-Cola, the most recognizable brand on the planet.
See more on CNBC website.
* Slideshow: The Evolution of an American Icon
* Quiz: The Many Myths of Coca-Cola
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Coca-Cola's Expedition 206 will be sending three young people on a record-breaking journey to visit 206 countries in 2010 where Coke is sold. Now thru November 6, fans can visit expedition206.com and vote for which team of Ambassadors will get the chance to take this unbelievable trip!
From January 2010 the winners will travel all year long 150,000 miles to attend the Olympics games in Vancouver in the Winter, the FIFA World Cup in South Africa and the World Expo in Shanghai.
You can follow the expedition on the Facebook page and vote for your favorite team.
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| 1. Coca-Cola | 68,734 ($m) |
| 2. IBM | 60,211 ($m) |
| 3. Microsoft | 56,647 ($m) |
| 4. GE | 47,777 ($m) |
| 5. Nokia | 34,864 ($m) |
| 6. McDonald's | 32,275 ($m) |
| 7. Google | 31,980 ($m) |
| 8. Toyota | 31,330 ($m) |
| 9. Intel | 30,636 ($m) |
| 10. Disney | 28,447 ($m) |
Download the report here: Best Global Brands 2009
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So...Coke Had a Fashion Show in Milan mmmh?
Yes, you have to know that Italian designers revamp Coca Cola Light bottle!
Some of the greatest Italian fashion designers put their stamp on the universal bottle including ETRO, Versace, Moschino, Alberta Ferreti, Fendi, Angela Missoni and Consuelo Castiglioni and showcased their amazing creations at the Milano Fashion Center this week.
The bottles are on sale since the 25 September in Milan, Italia with profits from the sales helping young women affected by the earthcake in Abruzzo area to find scholarship.
Enjoy the coke ! (light)
Sources:
Lifestyle Metro.co.uk
New York Fashion
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