Coke's 'fans first' approach in social communities
via slideshare.net
Great presentation by Michael Donnelly, Group Director of Worldwide Interactive Marketing for Coca-Cola, created for the iStrategy2010 conference.
Yael Rozencwajg, welcome to my world: Media communities, Major brands, Marketing and Business development
CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management
Filed underCoca Cola
Coca-Cola "Happiness Machine"
via youtube.com
A Coca-Cola vending machine is transformed into a happiness machine delivering "doses" of happiness. Where will happiness strike next?
Coca-Cola: The Real Story Behind the Real Thing, Global Market, Branding, Beverage, Manufacturing, Distribution, Consumers, Secret Archives
via cnbc.com
With unprecedented access, CNBC pulls back the curtain on Coca-Cola, the most recognizable brand on the planet.
See more on CNBC website.
* Slideshow: The Evolution of an American Icon
* Quiz: The Many Myths of Coca-Cola
Coca-Cola Expedition 206 - Project Introduction Video
via vimeo.com
Coca-Cola's Expedition 206 will be sending three young people on a record-breaking journey to visit 206 countries in 2010 where Coke is sold. Now thru November 6, fans can visit expedition206.com and vote for which team of Ambassadors will get the chance to take this unbelievable trip!
From January 2010 the winners will travel all year long 150,000 miles to attend the Olympics games in Vancouver in the Winter, the FIFA World Cup in South Africa and the World Expo in Shanghai.
You can follow the expedition on the Facebook page and vote for your favorite team.
Best Global Brands 2009 | The Definitive Guide To The Most Valuable Brands
via interbrand.com
The Top Ten Brands in 2009
| 1. Coca-Cola | 68,734 ($m) |
| 2. IBM | 60,211 ($m) |
| 3. Microsoft | 56,647 ($m) |
| 4. GE | 47,777 ($m) |
| 5. Nokia | 34,864 ($m) |
| 6. McDonald's | 32,275 ($m) |
| 7. Google | 31,980 ($m) |
| 8. Toyota | 31,330 ($m) |
| 9. Intel | 30,636 ($m) |
| 10. Disney | 28,447 ($m) |
Download the report here: Best Global Brands 2009
Coca-Cola Zero Happy Kingdom
Coca-Cola light Tribute to Fashion
via coca-cola.it
So...Coke Had a Fashion Show in Milan mmmh?
Yes, you have to know that Italian designers revamp Coca Cola Light bottle!
Some of the greatest Italian fashion designers put their stamp on the universal bottle including ETRO, Versace, Moschino, Alberta Ferreti, Fendi, Angela Missoni and Consuelo Castiglioni and showcased their amazing creations at the Milano Fashion Center this week.
The bottles are on sale since the 25 September in Milan, Italia with profits from the sales helping young women affected by the earthcake in Abruzzo area to find scholarship.
Enjoy the coke ! (light)
Sources:
Lifestyle Metro.co.uk
New York Fashion
