Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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One-half of female Internet users had brought a product because of a social network. Purchases based on social networking sites and blogs both increased dramatically over 2008.
Please don't be passive, observe the brands figuring in this video: Parrot by Starck, Nemiroff vodka, Carrera sunglasses....
The video clip is much more exploring brands marketing than a love story.
However, the online management chose a good strategy "ladygaga.com" is redirected on a landing page during the promotion week.
Youtube channels and video clips seem to be the best viral way for brands to reach consumers.
The question asked on YouTube's Blog : How we think about social.
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Younger women are nearly twice as likely as their Gen X counterparts to say they had discovered a new brand or product when a friend mentioned it in an online status update. They are also significantly more influenced by blogs, by both professionals and especially by “someone like me.”
What about the 'Cougar' Generation ? I'm sure they are as active as the Gen Y, in some other way.
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Some optimism for 2010: the majority of media buyers and planners reported they were paying less in 2009 than the previous year for ads across all media.
But we also notice the top rank branding medium is Search advertising and the very last is the Radio. It should be interesting to compare the growth of those parallel medium.
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To continue our posts today dealing with women, older this time, the question is what do women really want ?
The Prospectiv Consumer Survey shows that women without children don't have time to think about themselves properly and on the other hand a large part of moms said they want to see anything pertains to their lifestyle.
Who said moms don't care about their lifestyle or brands ?
Online Marketers: Having children changes your life for true, so let's start working for moms!
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| 1. Coca-Cola | 68,734 ($m) |
| 2. IBM | 60,211 ($m) |
| 3. Microsoft | 56,647 ($m) |
| 4. GE | 47,777 ($m) |
| 5. Nokia | 34,864 ($m) |
| 6. McDonald's | 32,275 ($m) |
| 7. Google | 31,980 ($m) |
| 8. Toyota | 31,330 ($m) |
| 9. Intel | 30,636 ($m) |
| 10. Disney | 28,447 ($m) |
Download the report here: Best Global Brands 2009
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This is so weird ... talking about brands is this really relevant ?
I'm just kidding, a new project is coming up: stay tuned, stay tuned ...
Every brand is talkable, we just need a word of mouth ambassador ...
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Internet video viewership is huge and on the rise, but the audience dislikes intrusive advertising. A new eMarketer report addresses how marketers can reach them effectively. Read the full Article
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As usual Ikea innovates with simple things.
Credits: Agency: Forsman & Bodenfors Client: IKEA Copywriter: Fredrik Jansson Art Director: Anna Kask Producer: Charlotte Most Production Company: Jesper Kouthoofd Director:Jesper Kouthoofd...
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