Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses

Many instances of negative buzz circulated by a person or a group stem from age-old retail problems such as poor communications, marketing blunders, operational snafus and bad customer service. Multichannel retailers can prove especially vulnerable, as large chains have more touch points between customers and store employees, providing ample opportunities for things to go wrong.

One-half of female Internet users had brought a product because of a social network. Purchases based on social networking sites and blogs both increased dramatically over 2008.

Please don't be passive, observe the brands figuring in this video: Parrot by Starck, Nemiroff vodka, Carrera sunglasses....

The video clip is much more exploring brands marketing than a love story.
However, the online management chose a good strategy "ladygaga.com" is redirected on a landing page during the promotion week.

Youtube channels and video clips seem to be the best viral way for brands to reach consumers.

The question asked on YouTube's Blog : How we think about social.

Younger women are nearly twice as likely as their Gen X counterparts to say they had discovered a new brand or product when a friend mentioned it in an online status update. They are also significantly more influenced by blogs, by both professionals and especially by “someone like me.”
What about the 'Cougar' Generation ? I'm sure they are as active as the Gen Y, in some other way.

Some optimism for 2010: the majority of media buyers and planners reported they were paying less in 2009 than the previous year for ads across all media.
But we also notice the top rank branding medium is Search advertising and the very last is the Radio. It should be interesting to compare the growth of those parallel medium.

To continue our posts today dealing with women, older this time, the question is what do women really want ?

The Prospectiv Consumer Survey shows that women without children don't have time to think about themselves properly and on the other hand a large part of moms said they want to see anything pertains to their lifestyle.
Who said moms don't care about their lifestyle or brands ?
Online Marketers: Having children changes your life for true, so let's start working for moms!

View All Top 100 Brands

Download the report here: Best Global Brands 2009

This is so weird ... talking about brands is this really relevant ?
I'm just kidding, a new project is coming up: stay tuned, stay tuned ...

Every brand is talkable, we just need a word of mouth ambassador ...