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What Makes for a Compelling Corporate Blog?

Marketers say engagement is key.

Tags US consumers blog community engage
January, 10, 2011
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Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses

Do you have good strategies to attract more leads?
We compared leads last month with leads two months ago for 6 consecutive months, and the result shows that blogging businesses, whether or not they use the HubSpot platform, experience a 165% lead growth, a much larger increase than that of non-blogging businesses, which experience a 73% lead growth.

Technorati's State Of The Blogosphere 2009

via slideshare.net

Important Blogging Statistics to save from the Blog World Expo 2009

* Over 12 million American adults currently maintain a blog.
* More than 147 million Americans use the Internet.
* Over 57 million Americans read blogs.
* 1.7 million American adults list making money as one of the reasons they blog.
* 89% of companies surveyed say they think blogs will be more important in the next five years.
* 9% of internet users say they have created blogs .
* 6% of the entire US adult population has created a blog .
* Technorati is currently tracking over 70 million blogs .
* over 120 thousand blogs are created every day .
* There are over 1.4 million new blog posts every day .
* 22 of the 100 most popular websites in the world are blogs .
* 37% of blog readers began reading blogs in 2005 or 2006 .
* 51% of blog readers shop online .
* Blog readers average 23 hours online each week .

The video is below, along with the original powerpoint presentation: (post updated on October 20, 2009 via TechCrunch)