CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management
Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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Filed under
Advertising campaign
More clarity between advertisers and consumers is needed - #eMarketer
via emarketer.com
While some studies show consumers are willing to reveal their data for targeted ads, which they might be more willing to click on, others indicate Internet users are worried that advertisers have too much personal info.
Filed under //
Advertising campaign
consumers
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Victoria's Secret Commercial By Michael Bay HD
via youtube.com
Last week I wanted to post this video after my trip to New York.
I've bought several bras figuring in this video and yes they are miraculous :-)
Just to mention you that the biggest campaign in the top video charts debut of the last week came from Victoria's Secret; its intense Michael Bay-directed spot notched just shy of a million views last week, good enough for the No. 2 spot.
Guys, enjoy.
Filed under //
Advertising campaign
Victoria Secret
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Dolce&Gabbana Woman S/S 2010: Advertising Campaign Features Madonna
via madonna.com
The Dolce&Gabbana spring/summer 2010 campaign captures the unseen side of Madonna photographed by Steven Klein, inspired by Neorealist Italian cinema, and its iconic depictions of strong, tender and naturally beautiful women.
Credits:
Photographer: Steven Klein
Creative Directors: Domenico Dolce, Stefano Gabbana
Art Director: Dennis Freedman
Location: New York City, 6 November 2009
Milan, December 2009
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