Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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Some optimism for 2010: the majority of media buyers and planners reported they were paying less in 2009 than the previous year for ads across all media.
But we also notice the top rank branding medium is Search advertising and the very last is the Radio. It should be interesting to compare the growth of those parallel medium.
Amnesty International diffuses on its last human project a map to highlight the damages Shell caused around the Niger Delta (see Amnesty’s report for further details).
The propaganda is tough as always: how to banish Shell stations by removing the 'S'.
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Internet video viewership is huge and on the rise, but the audience dislikes intrusive advertising. A new eMarketer report addresses how marketers can reach them effectively. Read the full Article
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During the Advertising Week 2009 event, Andy Berndt, Managing Director, Google Creative Lab, made a presentation on the Google Experiments in Digital Creativity.
APIs, webcams, and video have all contributed to the success of digital campaigns, collaborations, and events.
Please visit the Google document:
Here: http://docs.google.com/present/view?id=df7rw7vz_107ccgmw9g8 or: https://sites.google.com/site/experimentsindigitalcreativity/
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