Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses

Hi there.

I'm Yael Rozencwajg.
I post here daily resources and tools about internet marketing, social media and digital advertising for entrepreneurs and small businesses.

Let's have a good conversation on www.yaelsworld.com where I'm trying to share some thoughts about the importance of social utility in our lives and why do we need to engage in conversation with each other.

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2012 (8)
2011 (166)
2010 (303)
2009 (143)

Searching advertising

Obox Signature Series

[Stats] - Spot TV is still the top advertising medium, still room to grow in digital

Media_httpwwwemarkete_chfdj
via emarketer.com

With 44% of respondents saying it was the area where their clients were most focused. Internet and digital came in with 21%.

Local Mobile Ad Spending to Continue Dramatic Growth

Media_httpwwwemarkete_cvgfc
via emarketer.com

US local mobile ad revenues are set to increase at a compound annual growth rate (CAGR) of 57% from 2009 through 2014, according to a forecast by BIA/Kelsey.

Google - Annonces display - REGARDEZ BIEN CET ESPACE

via youtube.com

Ad Pricing Down Across the Board - eMarketer

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via emarketer.com

Some optimism for 2010: the majority of media buyers and planners reported they were paying less in 2009 than the previous year for ads across all media.
But we also notice the top rank branding medium is Search advertising and the very last is the Radio. It should be interesting to compare the growth of those parallel medium.

Mapping hell stations « Protect The Human Rights »

Media_httpwwwamnestyorgukimagelibrary222528618jpg_mgbbjxzhjakwneh
via blog.protectthehuman.com

Amnesty International diffuses on its last human project a map to highlight the damages Shell caused around the Niger Delta (see Amnesty’s report for further details).
The propaganda is tough as always: how to banish Shell stations by removing the 'S'.

Engaging Online Video Viewers - eMarketer

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via emarketer.com

Internet video viewership is huge and on the rise, but the audience dislikes intrusive advertising. A new eMarketer report addresses how marketers can reach them effectively. Read the full Article

Coca-Cola Zero Happy Kingdom

via youtube.com

Ogilvy, Argentina deployed its full creativity talent in a minute ad for Coca Cola Zero Argentina

 

The spot for the Argentinian market is called "Happy Kingdom Gral spot"

 

What's Next in Marketing and Advertising 2009

via slideshare.net

Extended UBA60 Edition

Google : Experiments in Digital Creativity during Advertising Week 2009

via sites.google.com

During the Advertising Week 2009 event, Andy Berndt, Managing Director, Google Creative Lab, made a presentation on the Google Experiments in Digital Creativity.
APIs, webcams, and video have all contributed to the success of digital campaigns, collaborations, and events.

Please visit the Google document:

Here: http://docs.google.com/present/view?id=df7rw7vz_107ccgmw9g8 or: https://sites.google.com/site/experimentsindigitalcreativity/

"Show Your Love" BBC Radio Advert

via youtube.com

This advert is so ... British !