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[Stats] - Spot TV is still the top advertising medium, still room to grow in digital
With 44% of respondents saying it was the area where their clients were most focused. Internet and digital came in with 21%.
Local Mobile Ad Spending to Continue Dramatic Growth
US local mobile ad revenues are set to increase at a compound annual growth rate (CAGR) of 57% from 2009 through 2014, according to a forecast by BIA/Kelsey.
Ad Pricing Down Across the Board - eMarketer
Some optimism for 2010: the majority of media buyers and planners reported they were paying less in 2009 than the previous year for ads across all media.
But we also notice the top rank branding medium is Search advertising and the very last is the Radio. It should be interesting to compare the growth of those parallel medium.
Mapping hell stations « Protect The Human Rights »
Amnesty International diffuses on its last human project a map to highlight the damages Shell caused around the Niger Delta (see Amnesty’s report for further details).
The propaganda is tough as always: how to banish Shell stations by removing the 'S'.
Engaging Online Video Viewers - eMarketer
Internet video viewership is huge and on the rise, but the audience dislikes intrusive advertising. A new eMarketer report addresses how marketers can reach them effectively. Read the full Article
Coca-Cola Zero Happy Kingdom
What's Next in Marketing and Advertising 2009
Extended UBA60 Edition
Google : Experiments in Digital Creativity during Advertising Week 2009
During the Advertising Week 2009 event, Andy Berndt, Managing Director, Google Creative Lab, made a presentation on the Google Experiments in Digital Creativity.
APIs, webcams, and video have all contributed to the success of digital campaigns, collaborations, and events.
Please visit the Google document:
Here: http://docs.google.com/present/view?id=df7rw7vz_107ccgmw9g8 or: https://sites.google.com/site/experimentsindigitalcreativity/
"Show Your Love" BBC Radio Advert
This advert is so ... British !
