Few are using sophisticated tactics

E-mail is a well-tested marketing tool, but rising volume and cluttered inboxes mean marketers must find ways to stay relevant to consumers.

Intel goes viral: as part of Intel's Sponsors of Tomorrow campaign it has teamed up with Sky to launch a new series of webisodes profiling the technologies and innovations set to shape the world of tomorrow.

Rather than focusing on a new product, the 2009 "Sponsors of Tomorrow" ad campaign celebrates what makes Intel different culture, personality, heroes -- and ways Intel has helped change the world for over 40 years.

Watch the TV ads previously posted by Intel on Youtube.