Social Shopping Evolution: Startup Strings.com Takes On E-Commerce Market
It looks like the evolution of social, mobile commerce has begun. Social startup, Strings, is taking on the e-commerce market by combining social networks and your online shopping habits. Strings is a social tracking and filtering program that aims to curate it’s users social interactions and experiences and convert them to online sales for retailers.
Strings seeks to benefit from social networking trends popularized by Facebook and Twitter. Strings users share and view online purchases with each other. The site, which launched Friday, tracks users’ activities on Netflix, YouTube and Amazon.com, and displays their rentals, viewing habits and purchases to a list of followers. The company takes a cut of sales when users buy products from participating sites.

Yael Rozencwajg