Yael Rozencwajg, welcome to my world: Media communities, Major brands, Marketing and Business development

CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online community management 
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Social Media Users Want to Be Heard #eMarketer

Users want to be heard. Overall, 45% reported liking when others notice them—leading some to stretch the truth or reveal too much personal information. Young people were especially vulnerable to activities that might haunt them later.

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