Quick, easy viewing more important than social experience

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Online video viewing is on the rise around the world. In the US, eMarketer estimates 158.1 million internet users will watch video online at least monthly in 2011, up from 145.6 million last year. And at least one in five web users across the US, UK, Australia, Brazil, Germany, Italy and Spain told Accenture in March 2011 they were watching more video on desktop and laptop computers than a year earlier.

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