Millennials Big on Blogs - eMarketer
via emarketer.com
Fall 2009 research from Technorati showed that bloggers gain in many less tangible ways from their activities, such as by becoming more visible and authoritative in their industry.
eMarketer estimates that nearly 31 million US Internet users write blogs in 2010 and more than 104 million read them.

Yael Rozencwajg