I like the last words of this post: "we'll need a "movement". So get ready."
Since over three months, I've met about one hundred people representing corporations, major brands or industrial groups: and all of them want to get involved in the social business for true.
My job consists on showing them the way of leading their community, helping them launch word-of-mouth and how every single consumers will be an ambassador of their firm.
Special thanks to David Armano for this complete presentation.