Consumer Products Brands Tap Mobile Apps - eMarketer

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Yael Rozencwajg
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My name is Yael Rozencwajg and I specialise in Digital Marketing since 2003.

Founder, director of YOPPS Digital Media Agency providing digital marketing solutions for international businesses, where we realize high-valued Internet services and develop effective online strategies.

As an entrepreneur, my daily activities are focused on the launch (and the evolution) of digital platforms to become wide evolving social networks and helping online communities to enhance their viral communication.

We can also have a good conversation on www.yaelsworld.com where I'm sharing some thoughts about the importance of social utility in our lives and why do we need to engage in conversation with each other.

If you run or manage a business and need help to improve the effectiveness of your digital marketing, feel free to contact me.

Consumer Products Brands Tap Mobile Apps - eMarketer

Entertainment and utility are key

Consumer products marketers—including food, beverage, liquor, quick-service restaurant brands, household products, personal care, pet and apparel brands—have thrown their hats into the mobile app ring. For many marketers, apps are becoming a constituent part of an existing mobile marketing and media strategy.

“There are now numerous mobile apps that fill utilitarian needs, serving up informative tips and educational bits, plenty that offer pure entertainment and others that hover in between,” said eMarketer’s Tobi Elkin, author of the new report, “Mobile Apps and Consumer Products Brands.”

Yael Rozencwajg

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