Sites with tweet button remind us brands' websites are also a social channel
via emarketer.com
It seems natural that sites would want to include these share buttons to get more readers and consumers to mention content on social sites, but nearly half of the top websites did not include any of the social plugins studied. When it comes to social media marketing, brands shouldn’t forget about their own websites and should make sure that their owned media is also social—not only encouraging readers to share content, but also noting how they can “like” or follow the company on Facebook and Twitter.
