Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses

Hi there.

I'm Yael Rozencwajg.
I post here daily resources and tools about internet marketing, social media and digital advertising for entrepreneurs and small businesses.

Let's have a good conversation on www.yaelsworld.com where I'm trying to share some thoughts about the importance of social utility in our lives and why do we need to engage in conversation with each other.

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Obox Signature Series

Gmail Priority Inbox

via youtube.com

Get through your email faster. Learn more at http://www.gmail.com/priorityinbox.>

Google's Acquisitions Appetite

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via scores.org

Call phones from Gmail

via youtube.com

Call phones from Gmail for FREE to the US & Canada. Learn more at http://gmail.com/call

12 Types of Social Media Experts

via slideshare.net

Simply nice !

Heavy Twitter Users Bring Social Activity to New Heights

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via emarketer.com

“Consumers active on Twitter are clearly the most influential online,” said Morgan Stewart, principal at ExactTarget’s research and education group, in a statement. “What happens on Twitter doesn’t stay on Twitter. While the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is unrivaled—it’s become the gathering place for content creators whose influence spills over into every other corner of the internet.”

Social Shopping Draws Teens - eMarketer

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via emarketer.com

Fashion translates into social shopping for many teens—especially girls—who frequently seek approval from close friends or siblings about considered purchases. Retailers that use innovative tools to bring that experience online will do best at attracting teen customers.

The Mobile-Ad Market Explodes

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via fastcodesign.com

Branding, like you see in ads on TV and the Internet, won't work on mobile phones--the displays are simply too small, and the user's attention too focused, for a tiny brand banner to sink into the consciousness. Yet mobile phones are the future of media. Ads, therefore, have to be far more targeted, context aware, and easy to understand.

Android Sales Overtake iPhone in the U.S.

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via gigaom.com

Sales of Google Android phones in the U.S. are rising so quickly, the devices have outsold Apple handsets for the first time on record. New smartphone subscribers choosing Google phones accounted for 27 percent of U.S. smartphone sales, the Nielsen Company will announce this morning, nudging past the 23 percent share held by Apple. But Android isn’t just a U.S. phenomenon: Canalys today estimates that Android handset sales grew 886 percent worldwide from the year ago quarter.