State of the Website Economy: Focus on Website Domains
What we learned
.ca websites tend to sell for more than .us websites (or most other county domains for that matter).
.me comes from Montenegro (yes, we do know that a number of formally country-specific top level domains are used more globally such as .co, .tv, .me, .ly and .bz!).
Despite domain registrars pushing .co and the number of recent high profile single-letter .co sales, there is not a great deal of demand for .co websites as buyers still seem to prefer .com.
While .info and .net websites predictably sell below the market average, we were surprised to see .biz perform fairly strongly.
Website values drops rapidly once you go past 10 characters in your domain – as evidenced by the recent sale of iWillUseGoogleBeforeAskingDumbQuestions.com
There was an uproar and threats of GoDaddy boycotts from across the globe when Bob Parsons shot an elephant in Zimbabwe, but the event failed to resonate in the long-term as website creators continue to use GoDaddy. In fact, their share of registrations seems to have increased since the shooting, and their share of website sales hasn’t diminished when looked at relative to the rest of the website market. We doubt the event even factored into GoDaddy’s $2.25 billion sale to private equity firms last month!
