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Thank you @Orli ! Hilarious !!!

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First seen on Mashable: http://mashable.com/2010/06/22/gourmet-live/

June 22, 2010

An ad from Target that tied into the finale of LOST and a summer-themed Walmart ad were the most liked and most recalled ads of the most recent period tracked by Nielsen.

Top Ten Most Liked New Ads, May 10, 2010 to June 6, 2010
RANK	Brand	Description	Likeability Index
1	Target	Black smoke emerges from jungle; “Lost” theme; First Alert smoke detector	209
2	Aflac	Animated kids play roughly with toys; if you get hurt, you get paid cash fast; Toy Story 3	151
3	McDonald’s	Shrek Forever After Glasses–Donkey tells Shrek that outside forces are making him crazy	148
4	Ford	Fiesta–People with arrows highlight gas mileage; 40 more movies, concerts, ballgames	139
5	Walmart	Mom let me show you the coolest rollback in the store; what’s better than a dessert on rollback?	134
6	Johnsonville Sausage	Man wrestles with children at summer barbecue, then runs to grill and eats sausage	124
7	Chevrolet	Everyone deserves a car they can count on; images of cars in testing; Red X engineers obsessed with quality	122
8	Visa	Debit–Characters from Toy Story see Buzz in shopping basket and try to save him from getting bought	121
9	Hebrew National	Hot dogs made with 100% kosher beef; woman dressed as royalty renames them “Queen Elizabeefs”	120
10	Cadillac	CTS V–World’s fastest production sedan; 0-60 in 3.9 secs; car accelerates on street at night	114
Source: The Nielsen Company Only new ad executions considered, airing weeks of May 10 to June 6, 2010. The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likeability Index). 100 equals average. For example, with a Likeability index of 209 the top-ranked Target ad has proven to be 109% better-liked than the average new commercial during the past four-week period.

Top Ten Most Recalled New Ads, May 10, 2010 to June 6, 2010
RANK	Brand	Description	Likeability Index
1	Walmart	Watch Mr. Rollback drop the price of your summer cookout; Heinz ketchup, Sara Lee hot dog buns	241
2	Pantene	Stacy London announces the first reality hair star winner during “live” commercial	224
3	Target	Wild boar runs through jungle; “Lost” theme; Kraft Original Barbecue Sauce	210
4	Target	Black smoke emerges from jungle; “Lost” theme; First Alert smoke detector	209
5	Target	Man types numbers into computer; execute button doesn’t work; “Lost” theme	207
6	Subway	Man eating a burger falls through hammock; try a Fresh Fit meal	200
7	Verizon	Droid–Smart phone can see through walls, locate restaurants and shops though viewfinder	193
8	Domino’s	Workers try to get Bill Johnson to try their pizza; 2 medium, 2 topping pizzas for $5.99 each	187
9	Victoria’s Secret	Biofit 7-Way–One bra that you can wear seven ways; different strap arrangements shown	186
10	AT&T	Huge sheets of orange cloth cover buildings and landmarks across the country	182
Source: The Nielsen Company Only new ad executions considered, airing weeks of May 10 to June 6, 2010. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all new ads during the period (Recall Index). 100 equals average. For example, with a recall index of 241 the top ranked Walmart ad has proven to be over 2.4 times as memorable as the average new commercial during the past four-week period.

For more: Contact The Nielsen Company or read about our global consumer & media expertise.

Tags: ad effectiveness, ad recall, brand recall, Lost, Target, television advertising, Walmart

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Long version of the 3D Animation Coca-Cola Longest Celebration commercial.

The most-used app across nearly all smartphone operating systems also falls into the social networking category. The top social Website, Facebook, is entrenched as the most widely used app by owners of BlackBerrys, iPhones and other smartphones. Only users of Google’s Android operating system are more likely to use Google Maps than Facebook.

Interesting stuff for the future of the social video applications.

Apple iPhone 4 promo spoof.
Check out the iPad spoof http://tinyurl.com/ylf8y2r
Hilarious !
Thank you @Ouriel

The premise of this short film is to represent the digital tools and interfaces we use daily in an analog way. In the analog office, your computer desktop becomes your actual desk, your inbox gets flooded with Spam cans, the server runs past you multiple times a day (and perhaps crashes every now and then), and Twitter users follow each other around the space. This concept is essentially just for fun but also reminds us just how digitally connected we all are. The video was acted and produced entirely by the Meltmedia team and filmed in the Meltmedia office. We hope you enjoy watching it as much as we enjoyed making it.